CHRONIC REBRANDING IS A RESULT OF SHALLOW BRANDING.
And the vicious cycle continues...consuming more and more gifted healers and potential leaders who burn out like stars trying to keep up with the Joneses.
The more time I spend in the online realm, the more I am able to spot the brands that are truly honoring their soul truth. They stand out because they are not mimicking anyone else. They are not mimicked either, because they simply can't be. But more than that, they are the brands that send chills down your spine and make you think "how did she do that?!"
When it comes to branding, I recognize that it is a holistic experience. It has to be. You cannot slap a pretty logo on a website and call it a day. Just like you can't throw on some red lipstick and go out clubbing if you are going through a major transformation and would rather be home making crystal grids and chanting to the Goddess Durga. It just doesn't work that way.
You can't hire a copywriter or photographer or designer and expect that they will automatically get your deeper vision, because you will be burned. I speak from experience to the tune of $3k+.
In order to overcome groupie syndrome and shift into your brand truth - a brand that doesn't need to be rebranded every 6 months when a new design trend emerges or you "happen" to discover a new marketing guru through your Facebook feed (it's an ad, not synchronicity!!!) and she tells you what you've been doing is WRONG.....
You must begin at the roots.